Why Your Brain Is Ready to Switch to a No Contract Cellphone Plan

When contemplating your brain, you might think, "Hey, my brain has done alright by me. I mean, I'm alive, aren't I?" And you'd be right. But did you know that that that grey matter of yours is also actively keeping things from you? Well, people, it's time to retrain your brain (there's even a contest to speed the process along — more on that in a minute).

As we grow, we develop a bunch of behaviors that get stored in our brain for easy reference. Eventually, they become habits. According to author Charles Duhigg in his book The Power of Habit: Why We Do What We Do in Life and Business, people enter what's known as a "habit loop" when forming (good and bad) habits.

According to research firm Ovum, 77 percent of all mobile customers are stuck in a bad habit loop that has them paying for cell contracts every two years. Think about that for a sec: why are you cool with paying exorbitant fees for unused talk minutes and strict data limits? Just for access to a fancy phone?

Virgin Mobile wants to help you break that habit loop by changing the routine and offering a better reward. With Virgin's no contract service, you get unlimited data and messaging on all Beyond Talk plans starting at just $35 a month, with access to all the phones you want like the Samsung Galaxy Victory 4G LTE. Virgin Mobile doesn't charge you for the things you don't need – like wasted minutes – which translates to less money spent on your phone and more money available to spend on things you love. It's better for you, your brain, and your wallet.

It turns out retraining your brain to switch over to a no contract plan is pretty easy. But what do you think? Tweet a link to this post (here, we made it easy for you) along with a little bit about how you'd like to retrain your brain using the hashtag #retrainyourbrain for a chance to win a $200 American Express gift card (suggested use: a brain-food-heavy dinner...lobster, anyone?) and a Samsung Galaxy Reverb. And click here for everything you and your freshly retrained brain will love from Virgin Mobile.

Why Your Brain Is Ready to Switch to a No Contract Cellphone Plan

Standard contest rules apply. Only open to US residents. Readers may also enter by sending their contact information to Gawker Media, Attn: Retrain Your Brain, 210 Elizabeth Street, Third Floor, New York, NY 10012. The contest begins on February 25, 2013 at 11:59 AM ET and ends on April 30, 2013 at 11:59 PM ET.

Includes 2.5GB/mo of high speed data. Adaptive protocol video limited to 3G speeds. $35 Beyond Talk includes 300 anytime minutes (10¢/min each after). Prohibited data uses apply. Int'l extra. 4G available for capable devices in 4G coverage areas. Coverage and services not available everywhere. Other restrictions apply. See virginmobileusa.com for details.

Additional anytime minutes are 10¢ each. International services extra. Adaptive protocol video speeds limited to 600Kbps up to 2.5GB/mo. Video quality and performance may be impacted. 4G LTE available in select markets. Unless noted, Virgin Mobile 4G LTE devices do not operate on the Sprint 4G (WiMAX) network. Connectivity dependent upon compatibility and speeds may vary. Not all features or networks available for all devices and is contingent on device selection. State and local sales taxes and fees may apply. Virgin Mobile customers also have access to the Nationwide Sprint 3G network for data services reaching more than 278 million people, and the Nationwide Sprint Network for voice services, reaching more than 282 million people. Visit www.virginmobileusa.com/check-cell-phone-coverage for details. Pricing and service details subject to change. Restrictions apply. Visit virginmobileusa.com or see in-store materials for full details and latest pricing.